Selected work. Thoughtfully made.

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Reality Check

  • Bring Authenticity Guarantee to life in a way that resonated both internally and externally. This meant helping employees across eBay understand how trust is built behind the scenes, while also showing sellers and customers the confidence, care, and rigor that sit at the heart of the program. At the center of it all was the opportunity to spotlight the people whose purpose and passion power the work every day.

  • Humanize the program by putting people first. I focused on telling the stories of the teams behind Authenticity Guarantee and showing that this work is more than a 9–5. These are individuals who live and breathe their categories, bringing deep expertise, pride, and care to every item that moves through our facilities. By making the work visible and personal, we strengthened trust with customers and sellers while helping employees across eBay connect more closely to the frontline teams doing this work every day.

  • Created a stronger sense of trust, transparency, and connection around Authenticity Guarantee. Sellers and customers gained a clearer understanding of the expertise behind the program, while employees across eBay developed a deeper appreciation for the teams safeguarding trust on the platform. The work reinforced confidence in the program, elevated frontline voices, and helped position Authenticity Guarantee as a people-powered commitment, not just a process.

Reality Check brought Authenticity Guarantee out of the abstract and into real life, highlighting the people, expertise, and passion behind the work that builds trust every day.

Swag that Speaks

Swag That Speaks is about creating things people actually want to keep. This work focuses on meaningful, wearable pieces that celebrate individual journeys, milestones, and accomplishments, allowing teammates to personalize their story while bringing eBay’s culture to life.

  • Swag often tries to be fun but ends up feeling forgettable. The challenge was to move past one-size-fits-all giveaways and create items that felt personal, intentional, and tied to real moments and real people across the company.

  • I treated each piece as a small storytelling moment. By talking with teams, listening to what mattered to them, and paying attention to the details of their work, I designed swag that reflected identity, pride, and belonging. Whether it was a patch, a pin, or a pair of sneakers, every piece was created to feel earned and meaningful, not just branded.

  • These pieces sparked pride and conversation. Employees and interns wore them, shared them, and recognized themselves in them. The work helped turn recognition into something more personal and helped strengthen connection and culture across teams, sites, and experiences at eBay.

Behind the Badge

Behind the Badge is an internal storytelling platform designed to spotlight the people and culture behind our frontline teams. Through a monthly podcast and digital zine, it creates space for real voices, shared experiences, and connection across frontline teams.

  • Frontline teams do meaningful work that often happens out of sight. The challenge was to create a consistent, engaging way to amplify their voices, celebrate culture, and keep teams informed, while still feeling authentic and made for them, not just about them.

  • Create something by the frontline, for the frontline. The platform includes Stitch, a monthly digital zine featuring team interviews, stories from the floor, and relevant updates, and AG1, a monthly internal podcast hosted by an authenticator. By centering real voices and lived experiences, the content feels approachable, relatable, and grounded in day-to-day work.

  • Behind the Badge helped strengthen connection, visibility, and pride. Frontline teams saw themselves reflected in the stories being told, leaders gained a more human window into the work, and culture became something shared and lived, not just communicated.

Card-Based Storytelling

  • We had two different needs, with one common hurdle: how do you create engagement that works across roles, locations, and work styles?

    • Frontline understanding: Internal partners often planned communications using “office worker” assumptions, missing key nuances in frontline schedules, access, and context.

    • 30th anniversary connection: A milestone celebration needed to feel tangible and participatory—not just a message employees read, but something they could do together.

  • We used a shared design approach, turning information and culture into collectible, interactive cards then tailored the content to the goal.

    • Frontline Pokémon-inspired persona cards: A set of audience-based cards teams could “choose” from depending on the event, initiative, or audience. Each card highlighted how that group works vs. a typical desk-based employee, plus practical communication considerations and planning prompts.

    • eBay 30th employee trading cards: A collectible series built for internal swapping and conversation, designed to spark participation, discovery, and connection across teams and sites.

  • Card-based storytelling created two outcomes with one consistent benefit: clearer alignment and stronger community.

    • Better audience-first comms: Teams had a shared language for frontline realities, leading to more thoughtful planning and fewer one-size-fits-all assumptions.

    • More organic engagement: Employees actively participated. Trading, talking, and connecting, turning a celebration into a lived experience rather than a one-way announcement.

We took a collectible format and made it do real work, turning frontline insight into instant empathy, and a company milestone into something employees could actually trade. Introducing PokéComm & eBay 30th Trading Cards.

Culture Week

  • Unite a cross-functional team (with hybrid/remote realities) and make a global culture feel genuinely local, despite timing and language friction.

  • Built a 3-day workshop series anchored on Connect / Adapt / Action, then capped it with a Values in (H)action Hackathon to move from ideas to commitments.

  • High engagement, real momentum: 94% participated, 76% overall score, and 91% left feedback, plus clear focus areas and Culture Champs to carry initiatives forward each quarter.

A three-day culture sprint that brought the team together, translated “Koala DNA” for Japan, and turned values into real, local action.

Reconciliation Action Plan

  • Reconciliation requires long-term relationship building and accountability. The challenge was to move beyond intent and create a plan that was culturally respectful, operationally realistic, and actionable across the organization.

    • Launched and chaired the RAP Working Group to guide strategy, governance, and delivery.

    • Built a clear plan structure across Relationships, Respect, and Opportunities so actions were easy to understand, own, and track.

    • Prioritized partnership as a core mechanism for progress, aligning internal stakeholders with external community organizations.

    • Led the organization’s first RAP implementation and established the foundation for sustained reconciliation work.

    • Formed or maintained 7 partnerships with Aboriginal and/or Torres Strait Islander organizations between 2021 and 2023.

    • Created clearer accountability for reconciliation commitments through structured actions aligned to the RAP pillars.

The Reconciliation Action Plan (RAP) translates reconciliation into practical commitments that strengthen relationships between Aboriginal and Torres Strait Islander peoples and non-Indigenous peoples, while supporting equity and self-determination.